Decades of involvement in the sports betting industry, with a particular focus in football (the non-American variety) has given a deep understanding of how to find value in placing wagers. A passionate belief that bettors deserve to be treated fairly by sportsbooks drives him.
In particular, Simon believes that if the average gambler understood exactly how much they are paying to bet, then they would make much better decisions where to spend that money.
- Age: 53
- Nationality: Scottish
- Favourite team: Aberdeen
